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   Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the mediaóradio, television, cable and out-of-homeóas well as advertisers and advertising agencies. Arbitronís core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meterô, a new technology for media and marketing research.   
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   142 West 57th Street  
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   New York   
  New York  
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